Privacy Policy for TargetWise

Welcome to TargetWise ("we," "our," "us"). We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application and website (collectively, the "Service").

By using the Service, you agree to the collection and use of information in accordance with this policy.

We may collect information about you in a variety of ways. The information we may collect on the Service includes:

• Personal Data: When you register an account, we collect personally identifiable information, such as your name and email address, which are managed through Firebase Authentication. We may also collect your address and country if you voluntarily provide it in your profile.
• User-Generated Content: We collect all the data you voluntarily create and enter into the application. This includes, but is not limited to: your shooting scores, gun details, loadout configurations, cartridge inventory, practice plans, notes, and photos you upload for your profile, guns, or scores.
• Payment Data: If you subscribe to our premium services, we collect payment information necessary to process your transactions. This data is processed securely by our third-party payment processor, Stripe, and we do not store your full credit card numbers on our servers.
• AI Interaction Data: To provide AI-powered feedback, we send relevant data (such as scores, notes, and equipment details) to third-party AI service providers (e.g., Google via Genkit). We do not send personally identifiable information like your name or email in these requests.

Having accurate information permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Service to:

• Create and manage your account.
• Provide the core functionalities of the app, such as tracking scores and managing inventory.
• Process payments and subscriptions for premium features.
• Generate personalized AI-driven analysis and feedback on your performance.
• Communicate with you regarding your account, updates, or other administrative matters.
• Monitor and analyze usage and trends to improve your experience with the Service.
• Provide global features like a catalog of gun models and cartridge types by aggregating anonymized, non-personal data.

We do not sell your personal information. We may share information we have collected about you in certain situations. Your information may be disclosed as follows:

• By Law or to Protect Rights: If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others.
• Third-Party Service Providers: We share your information with third parties that perform services for us or on our behalf, including:
  • Google Firebase: For backend services, including database hosting (Firestore), authentication, and cloud functions.
  • Stripe: For secure payment processing for subscriptions.
  • Google AI (via Genkit): For generating performance analysis.
  • Vercel: For hosting our web application.

We use administrative, technical, and physical security measures to help protect your personal information. Key security measures include:

• Data encryption in transit (SSL/TLS).
• Data encryption at rest on Firebase servers.
• Secure authentication and identity management provided by Firebase Authentication.
• Firestore Security Rules designed to prevent unauthorized access to data.

While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable.

You have certain rights regarding your personal information. You may at any time:

• Review and update your account information by logging into your profile settings.
• Delete your data (scores, guns, etc.) directly within the application.
• Request the deletion of your entire account and associated data by contacting us. Upon your request, we will deactivate or delete your account and information from our active databases. However, some information may be retained in our files to prevent fraud, troubleshoot problems, assist with any investigations, enforce our Terms of Service, and/or comply with legal requirements.

If you are a California resident, you have specific rights regarding your personal information under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA). These rights include:

• The Right to Know: You have the right to request that we disclose what personal information we collect, use, disclose, and sell.
• The Right to Delete: You have the right to request the deletion of your personal information, subject to certain exceptions.
• The Right to Correct: You have the right to request the correction of inaccurate personal information that we maintain about you.
• The Right to Opt-Out of Sale/Sharing: We do not "sell" or "share" your personal information as those terms are traditionally understood or defined under the CCPA/CPRA. We do not exchange your data with third parties for monetary consideration or for cross-context behavioral advertising.
• The Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights.

To exercise these rights, please contact us at [Your Contact Email Address]. We will verify your request using the information associated with your account, such as your email address.